We engaged new and existing audiences with the International Cricket Council
WHAT WE DID
Over an initial design period of 16 weeks we took an end-to-end HCD approach to the problem and engaged a remotely led design team of 16 people, all joining hands from different sporting associations across the globe to solve our problem. We had discovery conversations with over 100 people in 17 countries, gathered over 2000 data points that formed 21 HCD insights, producing over 200 ideas.
WHAT WE ACHIEVED
The development of a brand and digital platform to increase participation through an innovative new social format of the game.
Over the past 2 years, over 20 organisations have jumped in the boat with us.
We’ve helped put their people and customers back at the heart of everything they do.
That’s a lot of post it notes!
We reimagined talent acquisition within CSIRO
WHAT WE DID
Four phases of design over four weeks, it was a challenge we were willing to accept given the extensive research that had already been done. Over 4 separate workshops, we sifted through over 1000+ data points, distilled them to 6 powerful insights that we took into an ideation session with 20 people to develop 95 ideas to improve talent acquisition at CSIRO.
WHAT WE ACHIEVED
We created a prototype of the best idea ready for testing, and upskilled CSIRO with everything they needed to create many more like it before sending the prototypes into the wild for testing and iteration.
We created tools to support the careers of the most critical workforce for a leading bank
WHAT WE DID
We dived in deep with a short and sharp design period of just 10 weeks to uncover and act on insights from one of the bank’s largest workforces. During this time we spoke to over 91 Bankers, Leaders and Subject Matter Experts, held an ideation session with 38 users, and came up with 342 ideas that would improve the career experience.
WHAT WE ACHIEVED
We whittled our ideas down to just 2 that enabled people to prioritise their career development giving them all the resources they needed at the click of a button. We prototyped them, and they’re currently in testing. Stay tuned!
We equipped Deakin with the tools to tackle an environmental problem
WHAT WE DID
In a just a day we took a team that had no previous experience with design through the double diamond from start to finish, upskilling them with everything they needed to run their own successful design projects.
WHAT WE ACHIEVED
At the end of the session participants walked away with the skills to:
- Conduct their own design research
- Synthesise large amounts of data into meaningful and succinct themes
- Generate LOTS of ideas quickly
- Develop low fidelity prototypes ready to pitch across the business
- Take off their expert hats to solve project challenges in new, effective, and FUN ways
The proof is in the pudding.
“We’ve never had this richness before. We’ve got plenty of data but this is true insight, the stories that help us understand the numbers. We shouldn’t embark on any large scale change without this kind of insight.”
General Manager, People Analytics
our services
We redesigned Cricket Australia’s strategy to increase female participation in a 3 day ‘Girl Jam’.
WHAT WE DID
We had just 3 days and 30 of Cricket Australia’s finest participation leaders. We immersed them in compelling real-world data that we’d collected from girls to give real insight into the opportunity. We then took them through the double diamond of Design to come up with new initiatives to be worked into the new strategy.
WHAT WE ACHIEVED
Six incredible ideas were all pitched to leaders of the Business, many of which are being worked on in more detail now!
We reimagined an entry-level program for Tennis Australia, based on what kids actually want, not what we think they want!
WHAT WE DID
This was a biggie, so we were going to need an army. We equipped 30 people with next to no design experience with everything they would need to get out into the world and uncover insights from kids, parents, teachers, coaches and other sports. We combined 300 in-depth conversations with our own observations, some good old desktop research, and even participated in the Hot Shots program ourselves to get the fuel necessary to reimagine the program.
WHAT WE ACHIEVED
We took ideas from post it notes to sketches, from sketches to surveys and out to real users for feedback. This has allowed Tennis Australia to continue to iterate the program and make decisions based on what kids, parents and coaches really want and need from an entry-level program.
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