Row with us to learn about your people or your customers from a fresh perspective.


We’re a diverse crew of curious (and lovely!) Designers with all sorts of magic up our sleeves.


We uncover what’s really going on. We gather compelling data from your people and customers to help you make decisions.


We facilitate the creation and implementation of new ideas and experiences.

People have refered to us in the past as:

Strategic Designers, People Experience folk, Service Designers, Human-Centred Design Crew, Employee Experience whizzkids, UX/PX/EX/CX Designers, and, our favourite, ‘The Ideas People’!

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Rowboat Human-Centred Design Methodology

Human-Centred Design and Designers talking about HCD on a whiteboard

Human-Centred Design (HCD)

Human-Centred Design (HCD) is a structured methodology that brings people to the front to supercharge problem-solving. It starts with building deep empathy with the people you’re designing for, generating tons of ideas, building a bunch of prototypes; sharing what you’ve made, and eventually putting your innovative new solution out in the world.

Human-Centred Design and Designers talking about Experience

Design Thinking

Design Thinking has been defined as a mindset for creative problem solving, but we think it’s much broader than that. For us, it’s the lens through which we see business, innovation and the world around us. At it’s core, design thinking is curiosity, openness, experimentation, exploration and of course, creativity!

two human-centred designers using the double diamond process

Double Diamond Process

We use the double diamond as the backbone of our projects. This process invites us to think big and let our minds run wild with divergent thinking, then we bring it all together through convergent thinking. The double diamond has 4 distinct stages discovery, synthesis, ideation and prototyping.

Human-Centred Design and Designers talking about Experience

The 5E’s of Experience

The Five E Framework maps the five stages of a customer journey – Entice, Enter, Engage, Exit, and Extend. This allows us to form the basis of the end-to-end design of environments and experiences. For each stage, we note our end users thoughts and footprints, as well as their positive and negative feelings.

We engaged new and existing audiences with the International Cricket Council

see what we achieved
Human-Centred Design and Designers

The proof is in the pudding.

“Rowboat brings an infectious level of enthusiasm to every design challenge they tackle. We (at eNett) are an organisation of innovators, but they take us to the next level!”

Global Head of People, eNett

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a small agency with BIG credentials

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We believe there’s no challenge that can’t be solved when you combine HCD and great coffee*. Want to put us to the test?

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We acknowledge the Traditional Owners of country throughout Australia and recognise their continuing connection to land, waters and culture. We pay our respects to their Elders past, present and emerging.

We’re committed to donating 10% of our time to help Charities and NGOs do more good.

If you know an organisation that could benefit, please connect us.