rowboat

Your Human-Centered Design Crew

We help you put your people and customers at the heart of your organisation where they belong.

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What we do

We're a network of strategic designers here to equip you with powerful Human-Centered Design methods and tools to help you continually refresh your course.

Human-Centered Design (HCD) is a problem-solving technique that puts people at the heart.

HCD involves intentional phases of ‘divergent’ and ‘convergent’ thinking. The activities involved in HCD are generally broken up into four categories:

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1. Discovery

Looking far and wide to understand the needs of our users alongside external inspiration from around the world

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2. Synthesis

Converting raw research into insight and opportunity

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3. Ideation

Generating innovative ideas against each of our biggest opportunities

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4. Prototype

Building 'quick & dirty' versions of our ideas to put them to the test with our users, continually refining before making any decisions about launch.

Our experienced team believes that there’s no problem that can’t be solved with good design.

Meet the Crew

Who we've rowed with

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We Are Rowboat Pty Ltd 2017, ACN 617 578 800.