You know the quote… something about giving away fish or teaching to fish… we’re the second one. We’ll feed you for a lifetime.

Where our voyage began

Meet Bec, our Founder and Captain who discovered her passion for Human-Centred Design while consulting at PwC (starting with the firm in London, then moving to Melbourne). 

When the ‘7 year itch’ hit she acted on a life-long ambition to set up her own business and Rowboat was born. Stepping off her own Big Ship wasn’t easy though, you can read more about the day it all began. 

read the LinkedIn article

When I first put my oar into the water, I had no idea of the ripples we’d create! A new challenge every day. Honestly there’s nothing better!

Bec Lloyd

water drop hitting the water and making ripples

Meet your crew.



Hey I’m Suzie I’m the Research Lead, I’m always asking questions, trying new things, and trying to find out more.

Special skills include:

  • Asking the right questions at the right time
  • Creating safe spaces for honest conversations
  • Figuring out what’s really going on
  • Putting googly eyes on things

Captain Bec


Hey, I’m Bec the Captain and Design Lead at Rowboat, I keep ships afloat even through the trickiest waters. 

Special skills include:

  • Shaping a project for success
  • Convincing senior stakeholders of the value of design
  • Facilitating groups virtually
  • Scuba diving



Hey, I’m Ben the Creative Lead or ‘wizard’ at Rowboat, I’m always looking for new ways to bring creativity and design to life in the workplace to communicate more effectively.

Special skills include:

  • FInding new visual ways to communicate ideas
  • Bringing even the most intangible products to life
  • Nurturing the creativity in everyone
  • Cooking delish vego meals

Ahoy there Sailors!

Many hands make rowing easy, that's why we’ve got our network of Sailors.

The Sailors are our hand-picked crew of talent that jump in the boat with us to solve juicy design problems.

It’s a diverse crew including designers, strategists, storytellers, illustrators, developers, podcast makers, culture shapers and more.

Our partners

Bunch Logo
dreamwalk logo
Enboarder logo
PWC logo
Korn Ferry logo
TQ solutions logo
Adaptive change logo

The boat is growing!

If you’re a curious, confident, creative designer looking for your next voyage, we’d love to hear from you.

drop us a line


We believe there’s no challenge that can’t be solved when you combine HCD and great coffee*. Want to put us to the test?

*or alternative delicious beverage of your choice!


+61 (0) 467 244 962

call us now


email us now


London Bridge, UK

We acknowledge the Traditional Owners of country throughout Australia and recognise their continuing connection to land, waters and culture. We pay our respects to their Elders past, present and emerging.

We’ve commited to donating 10% of our time to help Charities and NGOs do good.

Know an organisation that could do with our help? Connect us!