You know the quote… something about giving away fish or teaching to fish… we’re the second one. We’ll feed you for a lifetime.

Where the voyage began

Meet Bec, our founder and captain who found her passion for Human-Centred Design while consulting at PwC (starting with the firm in London, then moving to Melbourne). 

When the ‘7 year itch’ hit she acted on a life-long ambition to set up her own Business and Rowboat was born. Stepping off her own Big Ship wasn’t easy though, you can read more about the day it all began. 

read the LinkedIn article

When I first put my oar into the water, I had no idea of the ripples we’d create! A new challenge every day, honestly there’s nothing better.

Bec Lloyd

water drop hitting the water and making ripples

Rowboat Crew

Bec Lloyd


Passionate. Fearless. Visionary

Benjamin Mackenzie

Creative Lead

Imaginative. Resourceful. Nice Guy.

Suzie Cathro

Research Lead

Curious. Thinker and Tinker-er. Empathetic.

Steph Clarke

Project Director

Operator. Bookworm. Authentic.

Zahra Zainal


Talented. Emotive. Observant.

David Blumenstein

Experience Designer

Curious. Collaborative. Creative.

Amy Wilkinson

Strategy Designer

Passionate. Forward-thinking. Inventive.

Tali Earf

Graduate Experience Designer

Explorer. Funny. Open-minded.

Many hands make rowing easy, that is why we’ve got our Sailors.

The Sailors are our hand-picked network of talented contractors that jump in the boat with us to solve juicy design problems.

It’s a diverse crew including Designers, strategists, storytellers, illustrators, developers, podcast makers, culture shapers.

Our partners

Bunch Logo
dreamwalk logo
Enboarder logo
PWC logo
Korn Ferry logo
TQ solutions logo
Adaptive change logo

The boat is growing!

If you’re a curious, confident, creative designer looking for your next voyage, we’d love to hear from you.

drop us a line


We believe there’s no challenge that can’t be solved when you combine HCD and great coffee*. Want to put us to the test?

*or alternative delicious beverage of your choice!


+61 (0) 467 244 962

call us now


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London Bridge, UK

We acknowledge the Traditional Owners of country throughout Australia and recognise their continuing connection to land, waters and culture. We pay our respects to their Elders past, present and emerging.

We’ve commited to donating 10% of our time to help Charities and NGOs do good.

Know an organisation that could do with our help? Connect us!